Google had said that it would alter its search results in response to vociferous criticism from legislators, users, and the media on how search results displays were designed to appear like advertisements.
Google receives payment when users of its search engine click on advertisements.
When visitors click on an uncertain search result, it doesn’t receive any money.
Google makes more money by fabricating advertisements that seem like search results.
Moreover, it is a commercial decision made by a company whose motto was “Don’t be evil” that is slightly evil (or at least immoral) (though they gave that up in 2018).
In The Words of Google Google responded with a touch of doublespeak through its corporate account, claiming that the redesign was intended to achieve the opposite of what it was actually doing.
According to the business, their mobile search results last year got a makeover.
This is currently being rolled out to desktop desktops this week, and it clearly displays brand and website domain names as well as a ‘Ad’ label for advertisements.
The Washington Post interviewed Senator Mark Warner (D-VA) as he was taking a break from impeachment interviews to discuss how crucial the most recent search revamp was.
In numerous cases over the past few years, Warner told the article, Google has made paid adverts progressively more difficult to distinguish from organic search results.
Nevertheless, this is yet another instance of a platform abusing its bottleneck power to benefit financially at the expense of customers and small businesses.
What’s Driving Google’s Decision?
Even though every state has already investigated Google for possible antitrust violations, the corporation nonetheless changed its search results.
The goal is straightforward for Google.
The company’s ad revenues aren’t increasing as quickly as they once did, and its core business is slowing down.
Google is undoubtedly using the same strategies it used when it fought to overtake rival search engines in the United States.
Ads and the initial search results returned by Google’s algorithm were clearly separated when the business first launched its search engine.
With time, it was harder to tell what was an advertisement and what wasn’t.
In its most recent release, the business acknowledged that its most recent trial may have gone too far and said it would “experiment further” with how it delivers data.
