The exponential growth of the streaming audience gave rise to cloud-native OTT services. There were greater security risks, more intricate workflows, and larger infrastructures as there were more viewers. Many of these issues were resolved by a cloud-based architecture, making it simpler to scale and significantly raising user experience standards.
OTT cloud-native systems are starting to appear
There were way too many advantages to this push for cloud infrastructure. It’s a revolution, cloud native technology. Before businesses could start their digital platforms, they had to order servers and wait for them to be available. It may take between 6 and 12 months to complete this process, which posed a considerable barrier to entry for many enterprises. Brands can quickly launch their platforms thanks to cloud native technologies. Because cloud native platforms are designed to grow quickly and effectively, they can support millions of users in a matter of days, according to the speaker.
OTT’s exposure to competitive cloud businesses
Being wed to cloud firms, these platforms will inevitably be impacted by the fiercely competitive market. In addition to making our OTT solutions cloud-agnostic and multi-cloud adaptable, we have maintained our lead in the forecasting of the cloud wars. We currently support Google Cloud and AWS, according to Bambha.
Bambha talks about how OTT content owners are finding new opportunities as a result of the fiercely competitive cloud computing business. “They have a greater selection of cloud providers to pick from, which can help them reduce costs and boost efficiency. Additionally, competition spurs innovation, which benefits both the market and the consumer, he continued.
Why is ViewLift superior?
“Our content-recommendation engine is one of the most important applications of AI/ML. ViewLift can offer tailored content recommendations that are more likely to connect with each individual user by studying user activity and preferences. This keeps consumers interested and returning for more, he said. Another application of AI/ML is predictive analytics. Additionally, ViewLift uses AI/ML to customise the user interface, making it more user-friendly and interesting.
Experience and history
It wasn’t wholly unexpected that Bambha would go into the media and entertainment sector. Bambha has extensive knowledge of social media, content, and the processes that go into it. She was once the director of engineering at MySpace and then served as the vice president of engineering at Shindig. As he concluded, “I started to recognise how these technical challenges connected with business problems, especially in the sphere of digital and OTT media.
