In order to make the transfer from private data centres to its public cloud easier, Google just acquired Velostrata, which is entirely focused on the enterprise sector.
Google’s most recent purchase serves as a timely reminder that cloud transitions are still challenging.
The vendor has agreed to purchase Israeli cloud migration provider Velostrata. Although the Google Cloud Platform (GCP) is well renowned for its cutting-edge technologies for creating cloud-native applications, the transaction is mostly focused on transferring existing workloads from businesses’ private data centres to Google’s cloud.
According to Dave Bartoletti, a Forrester analyst, Google is wise to acquire any acquisitions that expedite the migration of complicated applications to its platform. The Velostrata deal is comparable to Microsoft’s purchase of Cloudyn last year. Instead of focusing on migrations, Cloudyn targeted cost management; nonetheless, the acquisition more generally indicated Microsoft investing resources to assist Azure rather than waiting for the robust third-party management support already offered by competitor AWS.
Google can purchase one and concentrate the vendor on migrating programmes to Google, or it can wait until the migration suppliers give particular support for migration to Google while they also support migration to AWS and Azure.
In terms of enterprise usage, Google still lags well behind Amazon and Azure, and one indicator of this is the relative dearth of third-party support. Third-party vendors frequently adapt to market demands, which is why during the past three years, as Microsoft established itself as a serious rival, many businesses that were entirely focused on AWS expanded to Azure. Google has taken the lead in addressing enterprise migrations since it hasn’t yet developed that same momentum.
The vast majority of these likely went to AWS and Azure, according to Velostrata, which claimed to have migrated thousands of sophisticated databases and apps to the public cloud. Although GCP users have been using Velostrata independently for migrations before that integration, GCP support was only added a little over a month ago. Google declined to comment on whether its recent learnings have improved the acquisition’s appeal.
