Before this year’s Twitchcon, which will be place in North America, Twitch is getting a new appearance.
This entails creating a unique logo for the streaming website as well as a new purple colour and font for its branding.
The Change’s Objective
According to the company’s senior creative director, Byron Phillipson, the most recent design took a year to complete.
He added that the investigation into what makes Twitch unique was extensive.
The goal was to better represent its creator community and future-proof the brand.
The crucial aspect, according to Phillipson, is that they are not demolishing everything.
Several individuals love the name Twitch, and they wish to pay close attention to their community.
The Main Alterations
A new purple colour and a new font, Roobert, based on the Moog synthesiser typeface, are both present in a crux.
Moreover, there are about 20 new colours and a fresh bug.
Overall, Twitch’s logo now appears more streamlined and contemporary.
It is significantly less blocky and 2011 than its predecessor.
The new font is also user-friendly, according to Tricia Choi, head of design, and initiatives are being undertaken to achieve a high contrast characteristic.
The business has goals in that area, which is why it is employing a programme manager for accessibility and general design.
The new switch has the phrase “You’re already one of us” as its motto.
This is meant to both welcome new creators to the platform who may not be among the gaming-centric target market of the business.
Same to those who want to display the kind of content that is already available on the site.
To debut the new appearance to the globe, a significant advertising campaign will be launched with some of the platform’s most well-known figures.
Phillipson claims that the business plans to use the producers of these new groups as a means of attracting them to Twitch.
That seems to be the main focus of the overhaul.
Objectives for the New Look
It appears that the new design is meant to attract users over time while keeping the platform’s community at the forefront.
The business attempted to categorise a framework to guide the redesign throughout the research phase.
Phillipson continued by saying that everything they do must help ensure that the people who support them feel important.
